René Kamm
CEO MCH Group

MCH Group - Global Live Marketing

From a classical trade fair company to a leading international live marketing group: one of the most important steps in our company’s striking development is the way it has built up its Event Services business fi eld. Following the acquisition of Winkler Veranstaltungstechnik AG and Expomobilia AG, we are now expanding our activities in the event market still further with the integration of Rufener Events Ltd.

Today, our company constitutes a unique network which is able to provide all the services required by the national and international exhibition and event markets in a high quality and on an integral basis.

One of the ways in which we intend to highlight this repositioning is by means of our new corporate communications. "Swiss Exhibition" is being transformed into "MCH Group", with a new corporate design. The General Meeting unanimously agreed to change the name of the holding company to MCH Group Ltd.

The new corporate design, developed by the London-based “MadeThought” agency, is characterised by its pronounced vibrancy and its many different potential applications. The two-dimensional "MCH" word mark is surrounded by a frame, depicted in perspective, which represents the multidimensional portal nature of the group’s activity. And MCH Group’s self-image is expressed in its claim of "Global Live Marketing".